ABOUT ME

Powering Perplexity’s growth with a data-driven SEO strategy

At Perplexity AI, I led an SEO strategy overhaul designed to maximize content reach, visibility, and user engagement. Through a combination of AI-driven content tactics, technical SEO improvements, and strategic cross-team collaboration, we achieved 10 million impressions and 130K clicks within three months—while positioning Perplexity as a leader in AI-generated knowledge.

The Challenge

Perplexity faced three core challenges in its mission to scale and enhance user engagement:

  1. Low Organic Traffic: Limited organic presence restricted reach for high-value topics.
  2. Content Gaps: Significant room existed for creating and optimizing AI-driven, user-focused content.
  3. Technical SEO Needs: Technical adjustments were crucial to improve site efficiency and search performance.

Approach

We executed a targeted, data-focused SEO strategy centered around content expansion and technical improvements:

  1. Massive Content Expansion: Added 1,500+ pages through AI-optimized, SEO-driven content.
  2. Technical SEO Boost: Partnered with engineers to tackle technical SEO, enhancing crawl efficiency.
  3. Global SEO Strategy: Leveraged in-depth keyword research and competitive analysis to develop a global SEO approach.
  4. Prompt Engineering: Applied prompt engineering to create user-friendly, high-engagement AI content.
  5. Cross-Team Collaboration: Engaged cross-functional stakeholders to align resources for essential SEO projects, fostering a culture of continuous optimization.

Results

In just six months, this strategy delivered strong outcomes:

  • 10M Impressions & 130K Clicks: Our efforts drove notable visibility and engagement.
  • Enhanced Keyword Presence: Increased visibility by 84% and boosted SERP feature appearances by nearly half.
  • Higher Site Efficiency: Technical enhancements improved crawl rates by 20% and organic visibility by 15%.
  • 30% Organic Traffic Growth: The global SEO strategy led to a 30% jump in organic traffic, elevating Perplexity’s digital presence.

Conclusion

In a matter of months, with AI-driven content, technical SEO tweaks, and strong teamwork, we took Perplexity AI’s search visibility and user engagement to the next level.