Culture
- The internet culture era by Yancey Strickler
- Headless brands by Sam Hart, Laura Lotti, Toby Shorin
- Product Zeitgeist Fit: A Cheat Code for Spotting and Building the Next Big Thing
Belonging
- A Culture of Intimacy: a thesis for building enduring web3 communities
- Building Psychological Attachment — Not Just Ownership — Into Web3
Community
- You’re Running The Wrong Way
- A thread on building community by Eliot Couvat
- The 12 Principles of Collaboration
- The Art of Community: Seven Principles for Belonging by Charles Vogl
- Sense of Community: A Definition and Theory by David W. McMillan &David M. Chavis
- The Holy Grail Of Building Communities: Developing A Strong Sense of Community by Richard Millington
- Psychological Sense of Community: Theory of McMillan & Chavis (1986) by Dr. Stephen Wright
Lore
- Web3 design principles
- Lands of Lorecraft by Venkatesh Rao
- Lorecraft: a tool for web3 community building
- The Lore Zone by Libby Marrs & Tiger Dingsun
- The Power of Metaphor! Using Our Lenses to Enrich Web3 Communities by David Spinks, Raphael Hernandez, Sara Campbell, Ethan Nelson
- From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework by Sari About
World-Building
- Ian Cheng: Emissaries Guide to Worlding
- Worldbuilding, Pt. 1: Worlds are the new brands.
- Worldbuilding, Pt. 2: Participation is essential to a world’s longevity.
Meme
